Wal-Martian invasion tools

In Wal-Martian Invasion, the first tool Ehrenriech employs is personification. She uses this effectively to point the similarities between the corporation Wal-Mart and aliens. This is done to further emphasis the abnormalities of the company and to portray it as evil, and out of the ordinary. In addition to this, Ehrenriech uses allusions as seen in her reference to the 2004 presidential election campaign. She uses this allusion in order to site two different sides of the Wal-Mart debate. Nevertheless, she does take a clear side and portrays Dick Cheney as the villain in the debate. The reason she uses this particular allusion is because she wants to be able to relate to her readers and site something many of them can relate to with personal knowledge. The last tool that Ehrenriech uses is imagery. This is one of Ehrenriech's specialty's, enabling the reader to vividly picture what she's trying to get across in their head. One good example is "like the space invaders of a 1950s sci-fi flick when they put on their human suits." Ehrenriech gets the reader involved with the piece and encourages one to dive in and be a part of what the overall essay is about by using imagery.