In Scott Canon's article "Why You Can't Sit Down to Eat Without Making a Statement", he clearly describes and explains his stand of organic food growing to his Seattle audience. He informs the people about the subject matter through different examples and references to help further his points and explain his reasoning. Although his passion is strong about the matter and his examples are convincing, the overall feel of the article relates back to the idea that he is simply "preaching to the choir." His overstatement and lack of understanding of the people brings his argument down even more.

The Seattle population itself is a very well-informed people, and Canon's  arguments just re instate what they already know about the subject matter. An example of this is Canon overall tone throughout the article. His words read as though he knows all there is to know about the subject matter, that he is essentially knows everything and he is there to educate the SEattle people on the organic food growth, when in fact they are already very aware of the issue at hand. He seems to talk down to them and act as though they know nothing, when they probably actually know more than he does. Even simple statements such as "americans have yet to develop much farm-raised shrimp, but they eat plenty of it," seem as though he is talking down to the people, when in reality they probably know more than he does.

Through the article, Canon also tries to make it seem like he knows more, by trying to establish ethos, by throwing in statistics to enhance his arguments. He uses shocking statistics to try to grab the readers attention and add to his authority. For example, he states that "in 1930 Americans spent an average of 21.2 percent of their family income on food. Today, the portion is 6.1 percent-the lowest in the world." He uses this statistic and other statistics like it to show his authority over the people. His article constantly relies on shocking facts about the organic food world to help him prove his point, which doesn't really exist. Instead of creating an ethos like he is trying to portray with his facts, he only brings himself down with the overbearing use of shocking statistics.

Canon should also take his approach differently, that instead of talking down to the Seattle people, he should instead talk with them. Canon should know that is audience is well informed of the matter at hand and work with them, instead of talking down to them. He should use what they know and what he knows about the subject to make an even more profound statement on organic food, instead of simply restated what they both know. By working with the people and understanding what they already know, he can then gage his argument according to that and therefore make his argument that much stronger.