Ethos
This article establishes creditbility by uses real business names such Porsche and Hyundai and incorporating them his argument. The author also includes his home town and specific examples from his past to create a sense of reality.
Pathos
"How does globalization feel when you have to walk in mile to the well with the squalling infant tugging at sari and nothing to cover your head but from the ferocious sun except a thin piece of old cotton."(121) The author appeals your emotions and uese imagery to feel like you are in the same situation as they are.
With these two arguments, the article allows the reader to get involved and to truly understand the argument that the author is making.
Monday, July 6, 2009
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