Tools for analyzing 7/8

In the beginning of the Wal-Martian Invasion article the author uses an allusion by making reference to John Kerry for "hammering the mega-retailer for its abysmally low wages," and Dick Cheney praising it for its, "spirit of enterprise, fair dealing and integrity." She is alluding to these two presidential candidates in the beginning of her rhetorical analysis to help gain credibility. By mentioning people with status helps gain her crdibility and articles status. In this article the author also uses a lot of overstatements when talking about how walmart is going to take over the world. For instance, "by the year 4004, every square inch of the United States will be covered by supercenters, so that the only place for new supercenters will be on top of existing ones." This would never happen and is a major overstatement which makes her argument much less credible. This is taking exaggeration much too far and hurting her analysis' credibility and believability. In the very first sentence in this article the author uses imagery when saying, It's torn cities apart from Inglewood, Calif., to Chicago, and engulfed the entire state of Vermont." This evokes a mental image in our minds that makes us agree with her point of view. If we can picture something tearing cities across the United States we can picture that and will be more likely to support her idea.