Analyzing tools for "We Need Sincere Free Trade"

Imagery: “On my way back from a recent vacation, I passed by three big sugar mills…Sweden has a very short summer, the soil is frozen for several months, and the cattle have to e indoors most of the time. Not your ideal place for agriculture, you would think,” (101).
Johan Norberg’s use of imagery is a very effective way to open his argument. As the reader, it’s very easy for me to picture myself seeing what he sees or is describing. Norberg wants the readers to be appalled by the situation he is describing, and they easily could be.

Overstatement: “Yet Swedish farmers along with others in the European Union enjoy a comfortable lifestyle, at the expense of poor countries in Eastern Europe, Africa, and Latin America.”
This is an overstatement because I’m sure not every person (especially farmer) in Western Europe does live a comfortable style, and not every single person in Eastern Europe, African, or Latin America lives a poor life. Norberg uses this overstatement to control the reader’s emotions, and make them feel angry at rich people, or guilty.

Allusion: “‘I intend to work to end barriers and tariffs everywhere so that the entire world trades in freedom’…That candidate was George W. Bush. Where did he go?”
Norberg makes a reference to the U.S.’s previous president to sarcastically show that people like the idea of free trade, but not all people are willing to do something about it. This allusions could have been used to make people upset at the situation, and get them to research more on the EU tariffs.